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Who & Why

Who & Why

If you could gather up the gift of ‘happy’ in some tangible package,

sealed with a bow and delivered with love – well goodness only knows, you’d do it.

Evidencing the level of your empathy, compassion, and absolute will and desire for an individual to be in their happiest state, is really tough. How do you find the right words, the right gift, or the right moment to convey your unfailing support against the backdrop of a world which feels stressful, complicated and confusing?


We created Wednesday’s Child with the mantra that:



This mantra  means we can’t all know the way to fix someone’s troubled mind or cure them of their mental health battles or their temporary emotional wounds, but we can do small things to remind them of their worth and their rightful place in this world.

In particular, we evolved from our founder’s experience of two decades lived with an eating disorder – a mental health illness with a high mortality rate and an often frustrating and limited treatment scope.

It’s believed that well over 1.4 million people in the UK alone are officially registered as having an illness such as anorexia or bulimia, but that something equating closer to 4 million, may be contending with disordered eating to some degree.

In a world where it’s all too easy for ‘diet culture’ to play into the minds of those suffering such an illness, and for social media to play an unhelpful role in channelling a certain body type and food approach, we wanted Wednesday’s Child to be a positive and encouraging community for those who desire recovery – at whatever pace.

At the centre of our social enterprise model is a gift and subscription box marketplace, enabling curated gestures to be purchased for oneself, or someone else, but we are careful not reference the illness inside – you could just as easily send to anyone special.

Around that box and its powerful ethos of enabling others to thrive, sits an array of events, options, services and supportive sentiments, which we believe may play a positive contribution in someone’s recovery and restoration.

Every one of us has an opportunity to support the health, the happiness, the comfort and contentment of another. We’re delighted to have you as part of our community.


And about our name:

Wednesday's Child

Sure, that phrase might SAY that ‘Wednesday’s Child is Full of Woe’. It might make anyone born under that badge feel a bit hard done by or disappointed. But let’s be real. Should we be ashamed that we’re battling times of sadness, sorrow, mental and emotional hurt? No. We should be proud that our desire is to conquer this state of mind and to find a happier place for ourselves.

We achieve ‘happy’ collectively. It’s not a journey carried out in isolation. It’s one which includes thoughtful gestures, complete understanding, and an unfailing desire to really listen to the story of every individual and their unique adventure in this world.


A message from Debbie:

Life with an eating disorder can be cruel, uncompromising, and incredibly isolating. I should know. I’ve contended with this life limiting mental health illness for two decades. That’s 20 long years of self-imposed deprivation, harm and denial.

What I’ve learned throughout that angst-ridden journey, is that the disease makes it incredibly difficult for others to ‘wave the wand’ and ‘magic it away’. Try as they may like to, friends, family and kind-hearted cheerleaders in your world can only go so far in being able to aid your recovery. So how do they show a gesture of kindness which will be well received, remind you to ‘keep on keeping on’ and to evidence their unfailing support of you, your recovery intention, and your quest for a full and fulfilling life?

Wednesday’s Child’s subscription box is a simple, small aid in the bid to deliver empathy and compassion. It has the power to penetrate that closed anorexic world, and to deliver love and kindness when it’s needed most. Each of the boxes are carefully considered, with all items hand-picked by those who know what it is to suffer, but to have hope. Finding a global fix for low-self esteem, self-harm, mental health suffering, and specifically for eating disorders may be out of reach of us as individuals.

Together, through some gestures of kindness,
We can help sow seeds for recovery success.


Get involved?

Whatever your interest in our work, please reach out, whether to offer support or be supported there is a place for you here.